We at PRIDE+GROOM are obsessed with PROUD. We've spritzed the dogs and anything else that would sit still since first completing the formula. With notes of bergamot, citrus and ylang ylang, it's fresh, unusual, and just like your dog, an instant mood lifter. If we were sentimental, we'd say it smells like unconditional love. But we're not. Although, to be fair, it kind of smells like unconditional love.